I joined Compass Advertising as the Art Director in March 2012. At that time they had been publishing Compass Magazine for 5 years and a new publication, Pink Magazine had just released its 3rd issue.
My first order of business was to make sure Compass Magazine, a weekly publication, was streamlined & redesigned with a new and modern approach. The process of submitting ad requests and managing weekly advertisements between the sales team and production department had to change. By moving the whole process to the cloud where everyone has access to the same system the error rate was reduced to an all-time low in a matter of weeks.
The second project was the rebranding of the whole agency. This included everything from new logos & branding to publications & products as well as a new website to represent the growing agency.
With these changes came the introduction of web design as a new source of income for the agency. Adding web design services proved to be one of the best things we did to diversify and boost our sales.
We also began to focus more on creating logos and working with companies in Regina, SK on their branding and identities. The production of brochures, leaflets, and business cards was also introduced.
Today, Compass Advertising publishes 5 magazines, manages over 60 websites, and produces print materials for many companies in the city!